attracting clients for laser hair removal

Laser Hair Removal – 7 Key Ways to Attract More New Clients to You than your Competitors.

Expand your treatments and your client base

Entering into the growing hair removal market has never been more simple and affordable for any business looking to expand its client base. More people than ever are considering laser treatment with an average year-on-year increase of over 15%. Better yet, 87% of laser hair removal clients say that they intended to book another treatment for a different area.
But with more and more clinics adding permanent hair reduction to their treatment menu, how can your salon stand out from your competitors to attract these new clients?
laser hair removal

The 4 questions your clients need you to answer

Despite what many laser technology companies say about their device attracting more clients, the truth is that 99% of your potential hair removal clients don’t care about the technology or the brand of laser. In fact, these people only really care about the answers to these 4 questions:

1. Is it Quick?
2. Is it Painless?
3. Is it Effective?
4. Is it safe?

The right Laser for your clients

If you use a hair removal device that enables you to answer ‘yes’ to all four of these questions, then you have exactly what 99% of the consumer market are looking for. That’s the easy part – choosing a device that gets great results quickly, painlessly, and safely. (Why not download your FREE checklist for buying a Laser/IPL device for expert advice on getting the right device). Next, you have to tell your potential clients about your amazing treatments and frame your message in the right way.

laser hair removal treatment
  • Is it quick?
Include details of treatment times on your website and social media. Here’s an example Instagram post that tells your clients how long different treatment areas take on average.
  • Is it painless?
One of the best ways for perspective clients to learn about this is straight from those who have already had the treatment. This could be on the form of a written testimonial that mentions the comfort of the treatment, or a live treatment video, showing the treatment being performed and then pausing to ask the client what it feels like. This makes great content for social media.
  • Is it effective?
Before and after photos showing client results is the best way to demonstrate how effective the treatment is. Showing real treatment results from real people creates a stronger sense of trust. When these images are displayed alongside treatment testimonials, this further strengthens their message.
  • Is it safe?

Substandard laser devices have the potential to cause harm. Including just a small amount of information about your device either on your website or on your social media is a great way to inform potential clients and put their minds at rest. Something as simple as “we use our [enter brand name] medical grade laser to perform these treatments to ensure your safety, comfort, and results”. Of course, this only applies if you are using a Laser/IPL device with full medical CE.

laser hair removal treatment
  • Is it quick?
Include details of treatment times on your website and social media. Here’s an example Instagram post that tells your clients how long different treatment areas take on average.
  • Is it painless?
One of the best ways for perspective clients to learn about this is straight from those who have already had the treatment. This could be on the form of a written testimonial that mentions the comfort of the treatment, or a live treatment video, showing the treatment being performed and then pausing to ask the client what it feels like. This makes great content for social media.
  • Is it effective?
Before and after photos showing client results is the best way to demonstrate how effective the treatment is. Showing real treatment results from real people creates a stronger sense of trust. When these images are displayed alongside treatment testimonials, this further strengthens their message.
  • Is it safe?

Substandard laser devices have the potential to cause harm. Including just a small amount of information about your device either on your website or on your social media is a great way to inform potential clients and put their minds at rest. Something as simple as “we use our [enter brand name] medical grade laser to perform these treatments to ensure your safety, comfort, and results”. Of course, this only applies if you are using a Laser/IPL device with full medical CE.

The 3 fundamental principles of value

By simply having the right device, you can answer the questions that potential clients are consciously asking as they look for the salon and service that is right for them. However, clients also have subconscious judgements about perceived VALUE. This is a combination of PRICE, QUALITY, and SIMPLICITY. Getting the right mix of these three factors will create a ‘sweet-spot’ of value.

attracting clients
  • Is it the right price?
Your treatment needs to be priced at a level that your clients can afford and would be willing to pay. Priced too high, and it’s not perceived as good value. Priced too low and clients question the quality of the service.
  • Is the service high quality?
Using social media to post images of results, testimonials, and information about your equipment (such as it being medical grade) all contribute to framing the quality of the service you are offering.
  • Is it simple?
From booking a treatment to knowing where to park, make sure the information is clear and the process is simple.
attracting clients
  • Is it the right price?
Your treatment needs to be priced at a level that your clients can afford and would be willing to pay. Priced too high, and it’s not perceived as good value. Priced too low and clients question the quality of the service.
  • Is the service high quality?
Using social media to post images of results, testimonials, and information about your equipment (such as it being medical grade) all contribute to framing the quality of the service you are offering.
  • Is it simple?
From booking a treatment to knowing where to park, make sure the information is clear and the process is simple.

Top Tip!

If you are located in a busy part of a town or city, let clients know the best place to park nearby, what postcode to use for their SatNav, and even the carpark identification number if it uses a phone/app payment system like Ringo or Parkmobile.

Standing out from your competitors

Correctly balanced; price, quality and simplicity work in synergy with each other – contributing to overall value for the client. However, as each of these directly impacts the others, it only takes one to be imbalanced to devalue your service and make it less appealing.

Whether you already offer laser hair removal or you are considering entering into this market experiencing year-on-year growth, these seven essential elements will help ensure your success when it comes to standing out from your competitors as the easy choice for the growing number of people looking for a permanent solution to unwanted hair.

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